[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][softing_nav mtype=”primary” mstyle=”normal” logo=”868″ btn1=”url:%23|title:login||” btn2=”|||” btnbg=”#000000″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” full_height=”yes” equal_height=”yes”][vc_column][softing_home_hero1 style=”b1″ title=”Cross Equity Group” desc=”Cross Equity Group is a Family run alternative investment firm operating in the areas of early stage, buyout and consulting. We manage a curated portfolio of Real Estate, Startups and Small Businesses in diverse communities.” shape=”550″ link=”url:https%3A%2F%2Fforms.gle%2FoxwVLBohC6pupv6G6|title:Get%20Started” vurl=”https://forms.gle/8gMrtLzW4QqXLwPh9″ css=”.vc_custom_1656154751677{background-color: #000000 !important;}” bclr=”#ffffff” bbrd=”#ffffff” tclr=”#ffffff” pclr=”#ffffff” iclr=”#515151″ img=”532″][/vc_column][/vc_row][vc_row softing_row_prepad=”ptb-80″ el_id=”about”][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_custom_heading text=”FIRM OVERVIEW” font_container=”tag:h2|text_align:left|line_height:1.4″ use_theme_fonts=”yes” softing_ch_family=”poppins” softing_ch_fw=”fw-600″ softing_ch_premarb=”mb-20″ res_sm_ch_fs=”26px”][vc_custom_heading text=”Cross Equity Group utilizes a personal care touch to each investment we make. We don’t just buy the business or deploy capital, we get involved in the growth of the company.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes” softing_ch_premarb=”mb-25″][vc_btn title=”Read more” style=”effect” link=”url:%23|||” softing_vc_btn_bg=”#000000″ css=”.vc_custom_1650193679423{background-color: #ffffff !important;}” softing_vc_btn_hvrbg=”#000000″ softing_vc_btn_brdclr=”#000000″ softing_vc_btn_hvrbrdclr=”#000000″ softing_vc_btn_title=”#ffffff”][vc_row_inner][vc_column_inner css=”.vc_custom_1547234473567{margin-top: 35px !important;border-top-width: 1px !important;padding-top: 30px !important;border-top-color: #e7e7e7 !important;border-top-style: solid !important;}”][vc_custom_heading text=”Areas of Expertise” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” softing_ch_family=”poppins” softing_ch_fw=”fw-600″ softing_ch_premarb=”mb-20″ res_sm_ch_fs=”20px”][softing_list_item style=”1″ icon=”fas fa-check” title=”M&A Consulting: Assisting our portfolio companies to scale.” css=”.vc_custom_1650192850163{margin-bottom: 15px !important;}” ibg=”#000000″][softing_list_item style=”1″ icon=”fas fa-check” title=”Creative Finance: Utlizing unique strategies to raise capital.” css=”.vc_custom_1650192865543{margin-bottom: 15px !important;}” ibg=”#000000″][softing_list_item style=”1″ icon=”fas fa-check” title=”Investment Scouting: Finding value in undiscovered markets.” css=”.vc_custom_1650192878760{margin-bottom: 15px !important;}” ibg=”#000000″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column offset=”vc_col-lg-6 vc_col-md-6″][vc_custom_heading text=”Investment Focus” font_container=”tag:h2|text_align:center”][vc_row_inner css=”.vc_custom_1547237921607{margin-top: -30px !important;}” softing_md_css=”.vc_custom_1547237921610{margin-top: 0px !important;}”][vc_column_inner width=”1/2″ softing_col_eqheight=”equal-height”][softing_features_item style=”2″ title=”Creative Real Estate” desc=”Innovating a vintage industry into the next century. Repurposing is the key.” icon=”flaticon-ticket” primarybg=”#000000″ css=”.vc_custom_1650197401253{background-color: #000000 !important;}” iclr=”#000000″][/vc_column_inner][vc_column_inner width=”1/2″ softing_col_eqheight=”equal-height”][softing_features_item style=”2″ title=”Blockchain” desc=”Blockchain is changing the way we exchange value. The Metaverse is the next frontier.” icon=”flaticon-speech-bubble” iclr=”#000000″][/vc_column_inner][vc_column_inner width=”1/2″ softing_col_eqheight=”equal-height”][softing_features_item style=”2″ title=”Automated Retail” desc=”Mobile delivery, and virtual business services are the new dealflow.” icon=”flaticon-email” iclr=”#000000″][/vc_column_inner][vc_column_inner width=”1/2″ softing_col_eqheight=”equal-height”][softing_features_item style=”2″ iconlist=”yes” title=”Personal Care” desc=”Going beyond the norm. Investing in recession proof consumer trends.” primarybg=”#000000″ iclr=”#000000″ icon2=”fab fa-500px”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column softing_lg_bgpos=”top center”][softing_section_title title=”Ready To Invest with us?” desc=”Click below to take our investor questionaire. This process helps us pair you with the right investments for your needs.”][vc_btn title=”Click Here” style=”outline-custom” outline_custom_color=”#666666″ outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” color=”danger” align=”center” link=”url:https%3A%2F%2Fforms.gle%2F8gMrtLzW4QqXLwPh9″][softing_section_title title=”MEET OUR TEAM”][softing_team_container][softing_team_item img=”887″ name=”J.D. Smith” job=”General Partner” socials=”%5B%7B%7D%5D”][softing_team_item img=”890″ name=”Maria Jeanette” job=”Property Acquisitions” socials=”%5B%7B%7D%5D”][softing_team_item img=”897″ name=”Brandon Henderson” job=”Property Management” socials=”%5B%7B%7D%5D”][/softing_team_container][vc_custom_heading text=”Contact Us!”][contact-form-7 id=”6″][/vc_column][vc_column][/vc_column][/vc_row]